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NAVYUG NAVACHAR FOUNDATION

Incubation Center of IET, Lucknow

Paakshantar (OPC) Pvt. Ltd

Founder/Co-founder Name

Ms. Aparna Pathak

Sector

Social Impact

Date of Incorporation

21st Feb, 2019

Description

We are a bunch of architects who have spent over sixteen years helping develop, and capacity-build on ‘green’ (eco-friendly) buildings. During our journey, we discovered that waste-water recycling plants do not stand a chance against the massive influx of water pollutants – discharged daily from homes and factories. Clearly, there were two things that needed to be done immediately: a. Alter people’s perceptions towards water b. Begin with self and home care products To our delight, we discovered simple recipes for body-care and home-cleaning products that we can create using items that are usually found in our kitchens, and cause no harm to water. For generations, these formulas have rested in the caring hands of mothers and grandmothers. We also discovered that the claims of benefits of these recipes for skin and teeth did hold water (no pun intended). It is unfortunate that over the past decades, their popularity has diminished. The contest is being won by the convenience offered by factory-produced bathing soaps or shampoos.
We are on a mission to change the way people think about water. We are creating sustainable livelihood opportunities, to handcraft household essentials of every kind that are actually good for you and water.

Contact

+91 9953145856

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